ANOC.tv will be expanding the video content it provides NOCs with a dedicated Games-time studio during the Olympic Games Paris 2024. The announcement comes as ANOC celebrates the one year anniversary since ANOC.tv was launched. 

Located, outside the Olympic Village, the ANOC.tv studio will help NOCs to capture content of their athletes, pre and post competitions. Whether it is behind-the-scenes insights into athletes’ preparations or reactions to performances, the studio will allow NOCs to develop bespoke content they can share directly with their fans across their digital platforms. 

ANOC launched ANOC.tv last year in partnership with SportAll, and after just seven months online captured the attention of viewers in over 74 countries across 76 live sessions. As well as streaming all ANOC content, including the ANOC General Assembly, ANOC Awards, ANOC webinars, seminars and Special Theme Sessions, ANOC.tv also offers greater visibility to dynamic beach sports in partnership with International Federations. 

The addition of video capture at Paris 2024 is the latest way ANOC aims to leverage the ANOC.tv platform to directly benefit NOCs. NOCs can also benefit through the NOC hub which allows them to develop their own OTT platform.

Mr Paulo Wanderley Teixeira

Paulo Wanderley Teixeira is a distinguished Brazilian judoka and sports administrator, born on March 4, 1952, in Rio de Janeiro. With a career spanning decades, he has excelled as both a judoka and a leader, serving as President of the Brazilian Judo Confederation and now as President of the Brazilian Olympic Committee, contributing significantly to the growth and success of Brazilian judo and the promotion of the Olympic movement in Brazil and beyond.

1 - HOW IS CANAL OLIMPICO DO BRASIL INSERTED IN THE BUSINESS STRATEGY OF COB?

Canal Olímpico do Brasil [Brazil Olympic Channel] is now our main hub of connection with the fans alongside our social media accounts. Both mediums allow the Brazil Olympic Committee (COB) to provide content which will engage Olympic sports fans every day. Whether it is competition results or behind the scenes insights, it offers fans a closer connection to everything  around the Brazilian athletes.

We also recognise at COB that social media and the Brazil Olympic Channel are the best way to deliver visibility to our 20 private sponsors. For instance, we have commercial spots for our sports across the more than 140 events we will be broadcasting throughout 2024. In addition, we are also monetizing on YouTube as part of our new strategy on the platform over the last year.

2 -  COB HAS A VERY COMPREHENSIVE AND SUCCESSFUL SPONSORSHIP PORTFOLIO. IS THE OTT PLATFORM A PART OF THE MARKETING PROPERTIES SOLD TO YOUR SPONSORS?

COB changed our strategy at the end of 2022, by deciding that we wanted our YouTube channel (@timebrasil) to be seen as a broadcasting platform as well. Now, we mirror all content on both YouTube and our OTT channel. We see this as a complementary strategy as there are fans who consume content through the OTT and others who consume it through YouTube.

Being on YouTube, as big as it is, is important as it allows us to show the public what COB has been implementing. In addition, every sponsor has a right to insert a number of advertisings in COB’s streaming events, and so far they are satisfied with the results.

3 -  IN YOUR VISION, WHAT IS NEXT FOR CANAL OLIMPICO DO BRASIL?

The Brazil Olympic Channel is now celebrating its fourth year since launch and in 2024 will broadcast its highest number of events in a single season:141 already scheduled. It has a wide portfolio, going from national events, with our Youth Games a highlight, to worldwide renowned competitions such as Diamond League, gymnastics and judo World Tour and World Championships. We have also broadcast an vast array of special reports, documentaries and talk shows.

I believe the challenge is to keep improving the content and the quality of live broadcasts, while keeping the budget low and under strict control. But, I would like to say that we are glad about the results achieved in the four-year span since its conception. And so are our sponsors. And, first and foremost, our fans.

Rather than having to invest financial and human resources into creating a stand-alone OTT platform, NOCs can use the ANOC.tv NOC hub to easily launch their own OTT channel and seamlessly integrate into the existing network. 

By launching an OTT channel through ANOC.tv, NOCs can gain worldwide visibility for their video content, boosting their reach and establishing a go-to source for national Olympic sport in their countries. It will allow NOCs to extend their influence and engagement beyond major multi-sport events and connect with fans 365 days a year.

 
ANOC.tv removes all of the challenges and barriers NOCs face in creating an OTT platform while delivering all of the same benefits. 

In today’s digital world, OTT platforms allow NOCs to engage directly with their fans, maintaining complete control of the content that is being shown and bypassing the need for traditional broadcast deals. NOCs are also able to tailor and personalise their content to their audience ensuring it is as impactful as possible. 

If you are interested in exploring the options of ANOC.tv for your NOC, please contact: anoctv@anocolympic.org   

REPLAY - ANOC Social Media – 9th Webinar - NOC Australia will present #AllezAUS: Australia’s Marketing & Digital plan en route to Paris 2024

Our guest speaker, Will Jago, AOC Chief of Marketing & Digital will present Australia’s Paris 2024 plan, covering content, campaigns, Partner integrations, fan engagement, fan data and driving participation at the grassroots level.

ANOC.TV PROMOTES SUSTAINABLE AND RESPONSIBLE LIVE STREAMING 

ANOC.tv continues to deliver eco-friendly live streaming courtesy of ANOC’s partnership with SportAll – a leading sports streaming provider. 

SportAll, in collaboration with Quanteec, leverages user devices as servers allowing for enhanced online video quality and reduced server usage. As a result, the SportAll platform can generate energy savings of 20-50%.

ANOC has added this feature to ANOC.tv, to provide a more eco-friendly and efficient streaming process. This enhancement aims to improve the live sports streaming experience while reducing the carbon footprint and setting a new standard for responsible sports broadcasting.