The 1st ANOC Digital Communications Seminar was successfully held in Prague on 27-30 May and received widespread praise from the NOCs in attendance following three days of engaging and constructive discussions and presentations.

The Seminar was attended by 74 participants from 51 NOCs from all five continents and two Continental Associations as delegates looked to share best practice and learn more about how they can improve their digital communications.

All attending NOCs unanimously stated they would support another seminar being held in the future and gave the seminar an average ranking of 9.5 out of 10. Delegates spoke positively about the Seminar structure, which combined presentation and breakout groups, giving it an average ranking of 9.3. Looking ahead to the next seminar, NOCs gave their thoughts on future topics to be discussed which included leveraging AI and greater collaboration between NOCs. 

During the Seminar, presentations were delivered by the NOCs of New Zealand, Azerbaijan, Portugal, Italy, Brazil and Czechia and breakout groups were also held to give delegates the opportunity to discuss and debate key issues related to digital communicators.

The Seminar proved just how much experience and expertise there is within the NOC family, and how we can all grow stronger when we work together. Every NOC is different, but they also share many similar opportunities and challenges. By hosting Seminars like this, ANOC is able to give NOCs the platform to share ideas and exchange knowledge so that they can learn from each other on how to become more effective in digital communications.”

ANOC shared with delegates the ANOC Paris 2024 Social Media Handbook which can be found here and will support NOCs maximise their social media performances. 

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ANOC is delighted to confirm that more than 50 NOCs have signed up for the inaugural NOC Video Studio Program Paris 2024 delivered under the ANOC Digital Accelerator Program. 

The program aims to support NOCs in improving their social media presence during the Games by offering studio space for NOCs to record videos with their athletes or by providing fully produced videos, compliant with IOC rules, for social media.

ANOC will set up studios a minute’s walk from the PSA of the Athletes' Village. This service will only be available in Paris from 20 July to 9 August 2024. 

An online booking service to reserve time slots and the level of service required will be put in place to effectively manage resources on both ends.

Mr. Jiri KEJVAL

President NOC CZE, Chair of the IOC Revenue and Commercial Partnerships Commission, Chair of the Board of the IOC Television and Marketing Services

1 - WHAT DOES IT MEAN TO THE CZECH OLYMPIC COMMITTEE TO HOST THIS SEMINAR?

In hosting this seminar, we are very pleased to build upon our collaboration with ANOC from the organization of the General Assembly in 2017. That event proved to be an excellent tool for sports diplomacy, and we are delighted to showcase the Czech Republic and Prague to additional colleagues from the Olympic Movement.

Digital communication is currently a very hot topic within the sports environment. We are very aware of the way in which the perception of sport has changed in the eyes of the young. How in recent years the method of following sport has changed. If as an Olympic Movement we want to remain relevant for the young generation we must talk to them in their language and using a means of communication they are comfortable with.

Therefore, at the Czech Olympic Committee we have for many years been focussing on this issue in an effort to be leaders in this field of the sports market and thus support athletes and sports associations. I therefore welcome the Association of National Olympic Committees’ “Digital Accelerator Program”, of which this seminar is a part. It was an honour to host it, to welcome colleagues from all over the world, and to exchange knowledge and experience.

2 - HOW IMPORTANT IS IT TO GIVE NOCS THE PLATFORM TO EXCHANGE IDEAS AND BEST PRACTICE IN THIS WAY?

It is absolutely essential. We must give credit to ANOC for taking on the issue of digital communication with such vigour. Every National Olympic Committee is unique and has specific conditions, facilities and culture. We cannot all do exactly the same thing. What works in one country will not necessarily be suitable for another. However, different points of view, topics and ways of expression are very inspiring and can bring new ideas.

3 - WHAT DO YOU HOPE THE CZECH OLYMPIC COMMITTEE WILL TAKE AWAY FROM THIS SEMINAR?

Above all, inspiration and a fresh perspective, as well as new contacts and friendship across the world in an area that is important to us. We know from experience that it is also very important for Czech Olympic Committee staff to be in contact with their colleagues and to see how they deal with the challenges of our activities – in this case the world of digital technologies. Of course, this seminar also provides an opportunity to highlight the activities of our Olympic Committee and to introduce Prague and the Czech Republic as a great host for major events. I hope that all participants found their stay in Prague not just beneficial, but also very pleasant.

REPLAY - ANOC DIGITAL ACCELERATOR - Webinar 11

NOC Great Britain and Italy at Paris 2024: Video

Our guest speakers, Ross Hobart and Olivia Peace, NOC Great Britain, will outline the video content strategy, sharing examples from the development post-Tokyo and the operations at  Gangwon 2024.

Francesco Mazzoldi, NOC Italy, will outline a methodology for organizing video content during the games period, emphasizing the “Media House” approach and its application to various content types such as Highlights, Celebration, and Live streaming.

SOCIALIE AND SALESFORCE SPONSOR 1ST ANOC DIGITAL COMMUNICATIONS SEMINAR

ANOC was delighted to partner with Socialie, a leading social media content distribution platform, and Salesforce, the number one AI CRM, to deliver the 1st ANOC Digital Communications Seminar in Prague on 27-30 May.

Furter to the Seminar, ANOC is also developing its partnership with Socialie and will be using their platform during Paris 2024 to distribute content to the 50 NOCs that have joined the Video Studio Program.

Socialie empowers brands to activate the social channels of all their stakeholders via automated content distribution and better understand how social content is performing across stakeholder’s channels, to exponentially expand their reach and drive more fan engagement.